Winners Circle is where we run.

The Devil is in the details Media Owners.
(Or reduction of them!)

We introduced AdQuick as a strategic partner at our Spring 2024 conference (story) with their technology, creativity and alignment of approach to attracting brands with attention to superior data and analytics.  Indeed the Devil is in the proprietary details shared with AdQuick and the IBO Speedway, and the magic happens as the media owners learn to use the tools to polish their inventory and improve their chances of being selected by major brands and agencies.

We are thrilled to share that our IBO Speedway Winner Circle deal, that also includes the expertise of our Integration Media President Terry Carmody, has been a primary driver in landing a growing list of keynote brand accounts with important agency participation.

This partnership is the primary base deal (of more underway and to come).  Some other deals in the works are volume or tech dependent, and will reach across the country and not just the top 10-20 markets.   The key point for the base deal will provide some relief to major pain points for both sides of the transaction, highlighted here:

• No more RFPs, focused RFOs (Request For Offers)
• No Glamour Posting pics
• Digital AND Static (these are NOT programmatic)
• Automated payment processing
• Payment within 30-60 days after POPs
• Availability from you and Guaranteed Pricing for you
• Validated criteria and metrics
• RFO Request Reporting and statistics
• Feedback on campaign status
• AdQuick Health Scoring to best prepare your inventory

The WINNERS CIRCLE is open to any IBO member, but will be administered on behalf of the AdQuick participation requirements.  While opt-in participation is voluntary and won’t necessarily include all Speedway inventory, companies that are not able to meet these stipulations will be excluded.  It’s not complicated or time consuming to participate, attention to details, traffic metrics and prompt responses are what the AdQuick buyers demand.  So we’re happy to oblige them and earn an impressive position in the AdQuick placement technology with all our efforts to validate and streamline the processes.

If you would like to participate, first visit the WINNERS CIRCLE Requirements page.

OOH TORQ

TORQ is our admin facing data engine that sits in the Google Cloud and houses all the tools we’ve developed to validate, streamline and automate with our partners.  Our media owners access OOH CHARGER to ramp up their displays for the market.

Ad Tech Platform

AdQuick is a tech partner that connects with our stack to meet the needs of the most demanding brands and agencies.   Their focus on efficiency and metrics aligns perfectly with the Speedway and will help drive brand satisfaction for our placements.