Winners Circle is where we run.

The Devil is in the details.

We introduced AdQuick as a strategic partner at our Spring 2024 conference (story) with their technology, creativity and alignment of approach to attracting brands with attention to superior data and analytics.  Indeed the Devil is in the proprietary details shared with AdQuick and the IBO Speedway.

We are thrilled to share that our IBO Speedway Winner Circle deal, that also includes the expertise of our Integration Media President Terry Carmody, has been a primary driver in landing a growing list of keynote brand accounts with important agency participation.

This partnership is the primary base deal (of more underway and to come) that provides some relief to major pain points for both sides of the transaction, highlighted here:

  • No more RFPs, focused RFOs (Requests For Offer)
  • Digital AND Static
  • Automated payment processing
  • Availability and Guaranteed Pricing
  • Validated criteria and metrics

 

OOH TORQ

TORQ is our admin facing data engine that sits in the Google Cloud and houses all the tools we’ve developed to validate, streamline and automate with our partners.  Our media owners access OOH CHARGER to ramp up their displays for the market.

CHARGER Portal

OOH INFO is our tech partner that connects with our stack to meet the needs of the most demanding brands and agencies.   Their focus on efficiency and media owner tools for the IBO members aligns perfectly with the Speedway and will help drive brand satisfaction for our placements.  For more info click here.

Speedway Deals

The combined efforts of our partners and media owners in the WINNERS CIRLCLE, allows us to bring the efficiencies of scale and volume to the segment of the OOH industry that has been fragmented until now.