This spring, Salt Lake City served as the scenic and spirited host of one of the most dynamic IBO Conferences to date.
With a backdrop of mountain vistas and a room full of forward-thinking billboard professionals, the Spring 2025 event delivered powerful insights, cutting-edge strategies, and community connections that define the Independent Billboard Operators network.
Billboard Leaders Unite for Insight and Action
Over the course of four impactful days, billboard owners and operators from across the U.S. came together to share knowledge, spark new ideas, and strengthen relationships. The packed agenda delivered actionable takeaways and reignited a shared passion for the Out of Home industry.
Keynote Takeaways That Stood Out
A number of educational sessions left lasting impressions and stirred productive dialogue throughout the week:
- “The Beginner’s Guide to Gen AI in OOH” with Dino Burbidge – Dino broke down artificial intelligence in a way that was both accessible and energizing. He shared how AI can boost efficiency, sharpen targeting, and enhance creative output in billboard campaigns.
- “Where Does Revenue Growth Really Come From?”with Gerry Tabio – Gerry pushed attendees to rethink their sales strategy. His session encouraged operators to prioritize high-value accounts and adopt a proactive, marketing-forward sales process to maximize revenue potential.
- “Good Credit and Collection Practice” with Meadow Outdoor – With generous transparency, the Meadow Outdoor team shared their real-world approaches to collections. Attendees walked away with usable templates, system insights, and field-tested techniques that are already delivering results.
- Family Legacies in Focus: Stories from YESCO and Reagan Outdoor – In a heartfelt session, leaders from two iconic companies shared personal experiences of growing up in the business. These reflections on values, succession, and long-term vision highlighted the deeply rooted passion that drives the independent billboard sector.
Panels That Addressed the Industry’s Biggest Questions
Several dynamic panels brought key issues into focus. Discussions spanned national trends, best practices in landlord relationships, and how to better harness trusted impression data. The candid exchanges offered clarity on where the industry is heading—and how to stay competitive.
Round Tables That Sparked Real Solutions
A revamped round table format provided hands-on, peer-driven learning in small groups. Attendees chose from focus areas such as:
- OOH Innovation and Market Trends
- Sales Tactics and Revenue Expansion
- Scaling Operations and Market Growth
- Managing Teams and Internal Systems
These peer exchanges allowed for open discussion and immediate idea-sharing among professionals facing similar challenges. The result? Fresh solutions and practical strategies to bring home.
Spotlighting Excellence: The Indie Impact Awards
The return of the Indie Impact Awards added an extra layer of energy to the week. This celebration recognized standout operators making waves in creativity, customer impact, and community engagement.
👉 Check out the 2025 award winners
Looking Ahead to Atlanta
As we wrapped up in Salt Lake City, one thing was clear—the future of independent OOH is bright. Thanks to all the attendees, speakers, and vendors who brought their best to the table.
Get ready for what’s next:
Join us in Atlanta, Georgia, October 7–10, 2025
We can’t wait to see you there!