TomTom New Spotzi Data Partner

2024-07-09.  The following Spotzi blog post, and is being re-shared here for our members.

Spotzi announces partnership with TomTom, a global traffic data provider, to their line up of data providers that power their consumer Insights suite of services.

“The insights provided by TomTom’s data are instrumental in devising successful strategies for developing an outdoor advertising campaign. By identifying peak traffic times surrounding a  billboard, we offer essential insights that can significantly impact your decision-making,” said Remco Dolman, Spotzi CEO.  “Additionally, by mapping out your competitors, you can gain a comprehensive understanding of the competitive landscape and elevate the potential success of your new store.  Our GeoMarketing platform now delivers unparalleled, actionable intelligence that empowers you to make informed decisions, optimize your marketing strategy, and achieve remarkable growth.”

About Spotzi

Spotzi is a leading GeoMarketing company dedicated to providing tailored solutions for the Out-Of-Home industry. By harnessing advanced foot traffic data analytics, Spotzi offers unparalleled consumer insights at both screen and billboard levels, complemented by robust attribution capabilities.  

About TomTom

TomTom as a company offers three types of products in different shapes and forms: maps, connected services and (navigation) software. TomTom Navigation devices (PNDs) and TomTom GO navigation apps are sold directly or indirectly to end-consumers. In-dashboard systems are released for the automotive market.