Consumer Insights have become an integral part of an advertiser’s campaign analysis, as CEOs demand ROI on their advertising expenditures. Whether national or local, CMOs are looking for answers and the more simply the story can be conveyed, the more successful the campaigns will be. Spotzi brings consumer insights to a new level for OOH with 30,000 global users in 30 countries and using data and technology partners like Tom Tom for their sourcing. IBO Speedway is proud to be an initial USA partner with a team of this breadth, scope and experience.
Spotzi combines mobile data, vehicle data and other sources to determine the “types” of consumers in proximity to the display or region in question. While Agencies and Brands “plan” their campaigns using this type of data well before a campaign RFP is created, this data is rarely asked of or provided by media owners, due to the vast array KPIs and strategies of the brands. We have engaged Spotzi to deliver a KISS solution to help both sides of the transaction.
Mirroring a populate late night host, who can’t appreciate the Letterman Top 10 lists, so this is exactly what we have created. The Top 10 consumer insights for each one of our displays, conveniently combined with the other traffic metrics applicable to the display in one easy to digest URL driven by the speedy Spotzi mapping platform for our exclusive brands and agencies. This is a perfect compliment to our Winners Circle.
Spotzi Mapping
Spotzi enhances your Out-Of-Home strategy and gives access to our advanced mapping tools and specialized features for the out-of-home industry.
Spotzi Profiling
Spotzi uncovers key customer and audience insights with near-real-time mobile data stream to analyze real foot traffic around OOH or retail locations with in-depth demographic profiles of these visitors
Spotzi Targeting
Spotzi provides tools that offer instant insights into OOH locations to analyze the effect of your OOH campaigns by tracking foot traffic surges to stores, optimal reach and effectiveness for your ads.
Spotzi OOHinfo Mapping
OOHinfo Spotzi mapping solution provides access to media owners to utilize the features for their local interests while at the same time combining them in a way that is beneficial to brands and agencies. Our back house tech does all the heavy lifting via TORQ, our data engine, and delivers the orchestrated data via easy to use URLs for brands, agencies and media owners alike. Curious about their muscle? … click here for their Branded Cities Use Case.
Here is a screenshots of the experience we have groomed to assist everyone. Note the PerView Impressions, MetricOOH score as well as the consumer insights will be readily available for clients, as well as links to the marketing photos. The background image on the maps will show the traffic intensity for the market.
Spotzi sample
OOH Spotzi Speedway General Questions
Coming Soon!
How often is the data updated?
Every quarter or as underlying sources are udpated. The is an API connection to the Speedway and updates are automatically applied.