Place Exchange has teamed up with the IBO Speedway to provide an API connection for our inventory in the Winner Circle. We validate display information using our live bearing app mapping tool and obtain the most recent impressions, reach and frequency for the displays, not annualized numbers that can be from years ago with other services. The PerView data is updated monthly for the most recent 28 day period and includes rural, suburban and metro locations.
Reach the Right Audience
PerView identifies consumers with the Opportunity To See (OTS) your inventory.
Measure Consumer Reach
PerView accurately determines how many consumers your ads reach.
OAAA-Compliant
PerView is developed in alignment with OAAA Measurement Guidelines.
Platform API Ready
PerView meets the needs of guaranteed placements and programmatic platforms.
Universal Asset Coverage
Speedway PerView works for all OOH assets, both static and digital.
Easy Comparison URLs
Speedway PerView helps buyers compare with their planning source data.
PerView OOHinfo Display URLs
OOHinfo PerView impressions data includes reach and frequency metrics and ties nicely into the OOH CHARGER dashboard for media owners who validate their basic information as a condition of participation. With the help of other partners, we combine all traffic related metrics into one URL for easy of use and comparison. We are able to map this information to our partners that have the need. Here’s a sample snapshot of one of our media owners dashboards of the data.
DATA DATA DATA – In addition to our charts and raw data, OOHinfo PerView impressions data is connected up via API with Place Exchange and updates routinely for media owners to be able to access the data easily, in one place, 24/7/365. This data appears in the URLs mostly the next day in our data. We also connect traffic intensity ranking and quality scoring as well as the TOP 10 consumer insights for the display in a combined URL that summaries the data easily for our exclusive brands and agencies.
OOH PerView Speedway General Questions
These are questions answered by Ari Buchalter, CEO, Place Exchange, Fall 2022
How often is the data updated?
Every 28 days and will follow the broadcast calendar
How are the impressions derived?
Impressions in a given time period are the product of (1) how many people are in the viewshed over that time period (reach) and (2) how many ads do they have the opportunity to see while in the viewshed. So if you have 10 people that each see 2 flips, that would be 20 impressions. See the Data Delivered sheet for the specific data field descriptions.
Are the impressions for digital and static?
Yes, the IBO Speedway data deal allowed some terrific analysis and economies of scale!
How is the data obtained?
Place Exchange works with mobile data aggregators who capture observations of mobile devices at different places and times. Basically, when people use shopping/weather/gaming/etc. apps on their phone, and give consent for the app to use their data, that data gets captured by these mobile data companies who share it with Place Exchange and then Place Exchange matches it to the viewsheds of OOH displays to apply their methodology.
When will Place Exchange seek MRC accreditation for PerView?
The Media Rating Council OOH Standards published April 2024, and Place Exchange has stated they will begin seeking MRC accreditation within 12 months. That process may then take 6-18 months.