How It Works Most people leave their phones’ Wi-Fi and Bluetooth functionality on all the time. When a user comes into range of an OOH media asset equipped with a Mobilytics sensor, the Patented technology picks up that signal and counts it as an impression. Sensors can be configured to filter impressions based on factors including radius, signal strength, and location, and reporting can link impressions with timed content for digital assets, thus offering real-time spot length measurement and dwell time reporting.
The data is near real-time. The Wi-Fi channels are searched in 2.5-second loops and uploaded over cell service from the SIM card in the hardware. There is an API connection to the Speedway, and updates are automatically applied. We will summarize the data in time segments driven by the needed application. We are taking this mobile technology and adapting it for key high traffic areas specifically for billboards with bi-directional antennas to isolate flow of traffic.
Billboards
Mobilitycs has a program using directional antennae to bifurcate Out-Of-Home billboards whether they are digital or static.
Vertical Solutions
Mobilytics can provide solutions for office towers and overlapping road configurations.
Transit & Fleet
Mobilytics provides solutions for transit and fleet advertising on LED trucks and freight liners.
Mobilytics OOH Dashboard
Mobilytics and OOH CHARGER team up to combine other OOH traffic metrics. Below are some screenshots of the various dashboards available.
Mobilytics City Impressions
Mobilytics Daily Impressions
Mobilytics Speedway General Questions
Coming Soon!
How often is the data updated?
The data is near real time. The Wi-Fi channels are searched in 3 second loops and uploaded over cell service from the simm card in the hardware. The is an API connection to the Speedway and updates are automatically applied. We will summarize the data in time segments driven by the need application.