UNDERSTAND: National Brand Impressions

2024-06-13 | Taking on the competition with essential impressions


Patricia Prebula of AdSource Lake Charles LA learned their traditional ways of relying on department of transportation data which was affordable and served the purposes of the times, was costing them local business and not positioning them well for national buys.

Furthermore, online advertising was taking a big bite out of the advertisers budgets who have become more acclimated to having the data of impressions to evaluate their ad campaigns.  Simply put, they were losing business to online as well.

AdSource now uses some quick and easy tools provided by the IBO Speedway OOH Info portal that combines all sorts of traffic metrics in convenient and affordable ways to get the job done of making great attachments to proposals, no matter what system is being used.

Check out their case study here.  UNDERSTAND – National Brand Impressions