OUR TAKE: Why Spotzi AI Now Yields Attribution

2024-09-30 | Key mobile data and aligned data delivery

By Chris Cowlbeck.

WHY IT MATTERS:  Spotzi recently announced a global partnership with TomTom as previously blogged, but it wasn’t until I saw Remco Dolman’s presentation at the Toronto AD AI conference last week that I fully put two and two together.  They’ve been working hard for a year on AI that can analyze traffic and provide some great analytics now for our displays.  Click here for his presentation.

This matters because until now, this type of data has been prohibitively expensive for us to use on a local basis – heck even brands shy away from the cost and difficulty.  While we’ve brought a TOP 10 Consumer Insights product at a very affordable price to our members, now I expect some foot traffic and attribution products to follow.  Can’t wait for our Ft Worth conference.  This space is moving sooooo faaaaast.  Hang on.