Nationwide Local Roadside Engagement

We function as a coordinating co-op with the media owners in over 190 DMAs.  We love to help buyers find the locations to fulfill their advertising campaigns.  We have static, digital and mobile displays that can reach any place your consumer might be.  All with one point of contact.  Our mild admin fees are provided by the media owners.  Our office is in Oklahoma (Central Standard Time) and field calls at your convenience.

IBO USA Leadership Team


Chris Cowlbeck, General Partner, Chief Vision Officer   LINKEDIN

  • Coordinated building of the largest independent media owner network in USA
  • Built the IBO Speedway, tech that allows many to many connections for the buy and sell sides
  • Innovated the Request For Offer Process used in the IBO Speedway for current pricing and availability
  • Developed infrastructure for traffic metrics services integral to the IBO Speedway
  • Responsible for strategic direction and organization vision
  • Media Rating Council OOH Chairman, 2023 & 2024
  • OAAA Automation & Programmatic Committee 2023 & 2024
  • Operates a small OOH company in southern Oklahoma, LOOK Billboards


Becky Smith, Enterprise Manager    LINKEDIN

  • Coordinates inventory onboarding, updating and data homogenization
  • Media Owner Liaison
  • Leads the support teams for all IBO services
  • Manages day-to-day operations for related IBO service entities
  • Coordinates bi-annual networking conferences
  • Sales management LOOK Billboards, Southern Oklahoma


Karla Steele, Chief Marketing Officer    LINKEDIN

  • Gathers campaign goals and KPIs
  • Helps direct media allocations
  • Coordinates Media Owner Insertion Orders
  • Manages production logistics
  • Compiles Performance Photos
  • Collects campaign results and reporting

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